DD Network — Case Study
Quiet luxury, built to sell.
Designing, building and growing Bascora — a London-based fashion and accessories brand built on natural fibres, considered craft, and quiet luxury — across Shopify, Google Ads, and TikTok Shop.
Bascora — premium fashion and accessories on Shopify
The Brief
A London fashion brand that needed a platform to match its identity.
Bascora came to DD Network with a clear editorial vision: a London-based fashion and accessories destination built on natural fibres, considered craft, and quiet luxury.
The challenge was translating that identity into a Shopify store that could compete at the premium end of the market — and then driving qualified traffic to it from day one.
Our Approach
Design, paid media and social commerce working together.
We designed and built a store that feels as refined as the products it carries, then activated paid and social channels to accelerate growth.
Google Ads campaigns targeted high-intent fashion buyers, while TikTok Shop opened a direct-to-consumer channel for a younger, discovery-driven audience.
Bascora — collection and product page experience
What DD Network delivered
Full UX audit, wireframes, and a high-fidelity design system rooted in Bascora’s warm, editorial brand identity — from homepage to PDP.
Custom Shopify theme with mega-menu navigation, collection filtering, sale badge logic, trust bar, and a performance-first codebase.
Technical SEO foundation including metadata governance, schema markup, collection page copy, sitemap configuration, and crawl optimisation.
Full campaign setup — Shopping, Search, and Performance Max — targeting high-intent fashion buyers across the UK with optimised product feeds and conversion tracking.
End-to-end TikTok Shop setup including product catalogue sync, affiliate programme configuration, and Shopify integration for seamless order management.
Bascora — brand detail and editorial presentation
The Outcome
A multi-channel fashion platform built for growth.
The work gives Bascora a premium digital presence, a paid media engine driving qualified traffic, and a TikTok Shop channel reaching a discovery-driven audience — all connected through Shopify.
Have a project in mind?
Let's build something that works.
Whether you need a new website, Shopify store, SEO strategy, Google Ads campaign, or a complete digital rethink, we can help you work out what comes next.
Book a Free 30-Minute Consultation← Back to Portfolio