DD Network · Case Study · London
Luxury beauty.
Seriously capable booking.
A premium Shopify storefront and a bespoke booking app for London Glam Squad. Automatic Shopify product syncing, unlimited services and staff, a dedicated staff portal and postcode-based service areas connect a beautiful customer experience with the tools behind the business.
The Brief
More than a beautiful website.
London Glam Squad needed a digital experience that brought its beauty services and booking journey together. The storefront had to communicate a premium brand while giving customers a clear route from discovering a service to arranging an appointment.
Behind that experience was a more complex requirement: a dedicated booking app made for Shopify that automatically syncs with Shopify products, supports unlimited services and staff, and offers extensive settings. Staff also needed their own portal to see bookings and mark them complete, while the business needed to choose its service area by postcode. The challenge was to bring this operational depth together without making the customer experience feel complicated.
Project Scope
Brand experience meets custom development.
- Premium Shopify storefront
- Beauty service presentation
- Bespoke Shopify booking app
- Automatic Shopify product syncing
- Unlimited service support
- Unlimited staff support
- Staff booking portal
- Staff booking completion controls
- Postcode-based service-area settings
- Extensive booking settings
- Service-led appointment journey
- Live website launch
The Storefront
Beauty, refined. Booking, within reach.
The homepage leads with large-scale photography and confident typography, supported by a restrained blush-and-dark colour palette. The result is a visual identity that feels distinctly suited to a premium beauty brand, rather than a generic service catalogue.
Service pages bring together imagery, pricing, reassuring details and a prominent appointment button. The bridal hair page demonstrates that approach: a clear service offering, thoughtful supporting copy and a direct next step into booking.
Custom App Development
A substantial booking system. A simple customer journey.
London Glam Squad's own booking app is a central part of this project. Built for Shopify, it automatically syncs with Shopify products and supports unlimited services and staff, alongside extensive configuration options. This is not just a website with an appointment button attached: it connects the service catalogue, customer booking journey and staff workflow.
The customer-facing interface organises services into clear categories and presents a three-stage journey: choose services, pick a time and secure checkout. In the supplied booking screen, the app recognises the bridal hair service from the page and invites customers to add other services or add-ons.
Automatic Shopify product sync
The app automatically syncs with Shopify products, connecting the store's product catalogue with its booking experience.
Staff booking portal
Staff have their own portal where they can see their bookings and mark appointments complete, giving the team a dedicated place to manage their booking workflow.
Postcode-based service areas
Settings let the business choose its service area by postcode, defining the geographical coverage for its services.
Unlimited services and staff
Support for an expanding service offering and team, without fixed service-count or staff-count limits.
Extensive settings
Configuration depth behind the scenes, while keeping the customer-facing experience focused and clear.
Connected service journey
The booking interface carries context from the service page into appointment selection, with room for additional services.
Behind the Booking
From product catalogue to completed appointment.
Automatic product syncing ties the booking app to the Shopify catalogue. The staff portal extends the experience beyond the customer's booking: team members can view their own bookings and mark them complete as appointments are delivered.
Postcode-based service-area settings add another practical layer, letting London Glam Squad choose where its services are offered. Together with unlimited services, unlimited staff and extensive settings, these capabilities make the app a substantial operational tool as well as a customer-facing booking interface.
The Early Result
Live. And already receiving orders.
London Glam Squad's website is now live and already receiving orders. That is the first tangible launch milestone: the new storefront is in use, with a bespoke booking app supporting the service experience.
This project brings together DD Network's Shopify design and custom app-development work: a premium storefront connected to automatic product syncing, a staff booking portal and postcode-based service-area controls.
Visit London Glam SquadHave a project in mind?
Your website should work as hard as your business.
Need a Shopify storefront with functionality that goes beyond the standard setup? Let's talk about the experience your customers need and the tools your team will use.
Book a Free 30-Minute ConsultationBack to Portfolio