DD Network — Case Study · Tenerife, Spain
A Tenerife sports bar, built to stand out.
Full menu design, column posters and complete digital presence management for Kilcoyne’s Sports Bar — a well-established venue in Tenerife serving locals and international tourists.
Full menu design, column posters and complete digital presence management — Tenerife
The Brief
Full ownership of every customer-facing touchpoint.
Kilcoyne’s Sports Bar is a well-established venue in Tenerife, serving a mix of locals and international tourists with a full food and drinks menu, live sports and a lively atmosphere.
DD Network was brought in to take ownership of the venue’s customer-facing communications — from the physical environment through to its digital presence across Google, TripAdvisor and social media. As with Aberdeen Steak House, we worked on-site, directly alongside the manager, to fully understand the business and how customers experienced the venue.
Project Scope
Physical and digital, covered end to end.
- ❖ Full Menu Redesign
- ❖ Column Poster Design
- ❖ Promotional Materials
- ❖ Google Presence & Local SEO
- ❖ TripAdvisor Management
- ❖ Facebook & Instagram
- ❖ Social Media Content
- ❖ On-Site Brand Consultation
Our Approach
On-site. Hands-on. Built around the space.
We worked directly at Kilcoyne’s to understand the venue’s layout, customer flow and the manager’s vision. Physical touchpoints — menus, column posters and promotional signage — were designed to work within the space and reinforce a consistent brand identity across every customer interaction.
Menu & Print Design
Menus, column posters and printed materials.
The full menu was redesigned across multiple categories — from pub food and BBQ grill through to tapas, pizzas and brunch. Large-format column posters were produced to cover the venue’s structural columns, turning them into high-impact brand and menu communication pieces.
Menu Categories Designed
Digital Presence
Consistent brand across all key platforms.
We managed Kilcoyne’s digital marketing across all key platforms, ensuring consistent brand presentation and active customer engagement with the venue’s international and local audience.
Local SEO, Google Business Profile management and search visibility for Tenerife hospitality and sports bar searches.
TripAdvisor
Profile optimisation and ongoing review management to support Kilcoyne’s reputation among international visitors to Tenerife.
Social content, live sports promotions, community management and paid promotion targeting both local residents and tourists.
Visual content production and feed management showcasing the venue, food, drinks and live sports events.
DD Network understood exactly what our customers needed to see — and delivered it across every touchpoint, from the menus on the tables to the reviews online.
Kilcoyne’s Sports Bar — Manager, Tenerife
The Result
A cohesive system across physical and digital.
A cohesive brand communication system that strengthened Kilcoyne’s identity throughout the venue and across its digital presence — from the column posters a customer sees when they walk in, to the profile they find when searching for sports bars in Tenerife.
Consistent, professional presentation across physical and digital touchpoints helped Kilcoyne’s stand out in a competitive hospitality market and build stronger engagement with both repeat locals and international visitors.
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